Diana Sproveri leads the firm’s business development and supports client partnerships, helping ensure clear communication, alignment, and continuity between clients and design teams, while contributing to brand and guest experience strategy.

Based in Los Angeles with over 20 years of experience across brand development, marketing, public relations, and business development, Diana has worked across hospitality with accommodations, food and beverage, and wineries, with additional experience in CPG, financial services, and technology. She has led brand strategy and communications initiatives for Fortune 500 companies, as well as international and luxury brands.

As a trained pastry chef and culinary owner/operator, Diana brings a hands-on understanding of hospitality from both a creative and operational perspective. This background continues to influence how she connects brand vision to real-world performance and guest experience.

She is currently pursuing advanced wine studies through the Court of Master Sommeliers.